Wal-Mart Lures Edelman's Dach In-House With Big $$

"Dach helped Edelman create political-style TV ads for Wal-Mart, claiming that the stores save the average household $2,300 a year. Wal-Mart was so impressed with Dach's enterprise that they asked him to come aboard."
And at a handsome price. SEC docs show that Wal-Mart gave stock worth more than $3 million, with options to buy more shares. "For every dollar that Wal-Mart stock goes up, Dach will make an additional $168,805," Eisler reports.
"Dach says his family won't be moving to Bentonville [Ark., Wal-Mart HQ], but he has stocked an apartment there with artisan bread, lox, and fresh fruit from a local Wal-Mart."
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