PhRMA Starts Two-Year Campaign on Medicare Benefit, Reimportation

The Pharmaceutical Research and Manufacturers of America (PhRMA), the drug industry's lobby here in DC, is embarking on a "two-year multimillion-dollar grassroots lobbying and public-affairs" campaign, per National Journal (subscription).

After winning the project, Qorvis Communications is hiring five new staffers. "Qorvis partner and co-founder Michael Petruzzello declined to specify the amount of the contract, but said that PhRMA would be Qorvis's third-largest client, behind the Royal Embassy of Saudi Arabia and United Technologies," write NJ's Bara Vaida.

Focus areas for the campaign include "enrolling seniors in the Medicare prescription drug program and the reimportation of prescription drugs into the United States from Canada and other countries."