Chronicling the highs, lows, quips, quotes, comings and goings of Washington, D.C. spokesguys and spokesgals

Friday, September 22, 2006

Firms Vie To Spread Good News From Iraq

National Journal's Peter Stone reports that "At least a half-dozen public-relations firms - some with a track record of doing PR for the military - are competing for a two-year, $20 million Pentagon contract designed to increase positive news out of Iraq."

Among the firms competing for the gig: The Rendon Group, SYColeman, SOSi International, Burson-Marsteller and Hill & Knowlton, but per Stone, "the job could go to a smaller firm paired with a larger one."

More from Stone: "The contract calls for a wide-ranging PR mission that includes regular monitoring of how American and Middle East media outlets are covering the war...The new effort, slated to begin in late October, is a successor to a smaller year-to-year contract held by the Rendon Group."

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