DC Flack Profile: Carrie Foster, Linda Roth Associates
We're kicking off a new series of regular profiles of flacks from around town - PR firms, the Hill, associations, Administration, and companies. Today's inaugural profilee is Carrie Foster (left, with Executive Chef Robert Wiedmaier of Marcel's), Publicist & Vice President of Linda Roth Associates, one of DC's best-known restaurant and hospitality PR firms.
Hometown:
How long have you been in your current position? 4.5 years at LRA and 2.5 years holding the VP title.
When you were a kid, what did you want to be when you grow up?
My aspirations evolved from the drummer of The Bangles to a television reporter in a few short years.
Where did you fall in your family’s birth order (i.e., eldest child, middle child)?
The Golden Child – i.e. the second and youngest child. My older sister may disagree with the title.
Did you ever work on the Hill? If so, for whom?
Yes, I deem it my “
The nerdiest thing you ever did as a kid was…
Ouch - I attended Math Camp at
My years as a camp counselor/riflery instructor and waitress in college outstanding, my first job was a paid internship at Fleishman-Hillard (
My biggest vice: my slight obsession with pirates (sept. 19 – Talk Like a Pirate Day – I consider it a holiday.)
I somewhat bumped into the PR business – let’s call it natural selection! I’ve always been lauded by professors and teachers as a succinct and creative writer, and even through the nerdy math phase I was outgoing. I excitedly enrolled in a broadcast journalism class in college, where I received low marks for excessive smiling and laughter – what can I say, I am a happy gal! - but I excelled in story development. I stuck to improving my writing and found that in PR, I could combine my relationship-building talents, writing skills and most importantly, daily use of creativity.
The New Yorker, Capitol File, Washingtonian – we have multiple lifestyle and hard news subscriptions in the office that satiate my need to read.
In my p.o.v., there are 4 necessary skills to be successful in public relations – networking, creativity, resourcefulness and excellent writing/communication. They can’t be taught – they are innate qualities - they can only be improved upon and structured. Therefore, from cutting the perfect media clip to rolling out a brand campaign, I’ve learned so much from Adam Anthony, Dom Morea & Mia Masten at Fleishman; Jan Hausrath, Maggie Fitzpatrick & BJay Cooper at APCO; John Versaggi (my CoS) in Burr’s office; of course, the social butterfly Linda Roth and other hospitality industry masterflacks: Colleen Evans (Marriott), Sarah Greenberg (FGPR in NYC), Sara Taylor (Allied). And of course the reporters, producers and assignment editors have taught me more than they’ll ever realize. (insert orchestra music here…roll to commercial)
Hank Steuver at Washington Post – my kind of humor. Bitingly sarcastic, quick-witted and dry.
The Presidential Doughnut Poll, day 3 of the 7 day celebration/opening of Krispy Kreme Doughnuts in Dupont Circle in August 2004, “Kerry” and “Bush” campaigned on segways with KK coupons while visitors voted by buying blue-sprinkled or red-sprinkled doughnuts as we tallied the votes. Polling Firms provided pun-heavy quotes, lobbyists sent interns to “stuff the ballot” by the sweet dozens…and CNN, two local crews and all the political rags covered it.
Hmm. Tough question. I’m an easygoing person generally and laugh at other people’s misfortune all too often. But I’m very hard on myself. There are few screw-ups I ever laugh about.
What advice would you give to people wanting to advance in PR?
Never chew gum. Work on being well-spoken – It separates the women from the girls. Force yourself to cut out verbal fillers – i.e.”like, you know, I mean, um” out of pitches and work-related conversation…ideally out of everyday conversation but even at 30 I find that a challenge. In PR, you can never act solely by example, because everyone has their personal charm, their own style of relationship building and what works for them may not come naturally to you. Be yourself!! …and be proactive. Trial by fire may burn you in the short term but the remedy provides the opportunity to learn for the long term.
On the weekends you can be found…
…at weddings. Walking through Eastern Market and running errands on the Hill (my neighborhood), driving to the beach, attending/hosting an event or enjoying one I’ve helped to plan – its in my blood - catching up on R&R…
The Beach –Nags Head, NC, where my family has a home or sailing in the British Virgin
In shape (many of our clients are restaurants, bakeries, etc.) I jest. I imagine I’d be an aspiring journalist, writer or producer.
4 Comments:
Dear Carrie,
I'm a 16 year old wannabe publicist and your inspiration has only fueled my aspiration to become a leading PR and Publicist. I would love the opportunity to work and learn from you. If this was an opportunity then please get in touch with me at Iloveapublicist@yahoo.com.
Dabney. xx
9/20/2006 12:19:00 AM
Carrie,
If you ever get tired of what you're doing, You can always do PR for me.
John G.
9/21/2006 12:56:00 AM
And to think I have known this young woman for her whole 30 years from Portsmouth to DC. Never knew she could fire a rifle (kind of scared me there for a minute and I am not in the media) and was considered the "Golden Child" .. Yes she will have a problem with that! Its great to see a smile on your face and hearing it in your interview here Carrie , keep up the good work and inspire as many young people as you can. I'm proud to call you a cousin. :)
Still want to sing "Grease" with us??? Talk about something to be embarassed about.
If you want to know which of your many cousins this is write me back sometime , it would be nice to see you since we live so close. RNGRPLYR@aol.com :)
9/21/2006 10:55:00 AM
Spooooo!! Carrie, you rock! For those of you who don't know...in addition to all her other atalents, Carrie is a ROCK STAR DANCER!!
9/21/2006 08:32:00 PM
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